Dear Steve Simon and Women’s Tennis Association,
It feels like we are approaching the end of a generation after Serena Williams announced her possible retirement from professional tennis. Most of us, I’m sure, are going to miss her presence, personality, and dominance on the court, and for being the role model that she was for young people all over the world. But I also look forward to all the great things she’ll get involved in during the next phase of her career. Of course, there is also a new generation of rising stars like Emma Raducanu, Coco Gauff, and Leylah Fernandez to watch and support.
However, I’d like to focus this letter on Serena’s reminder to the world that “women do deserve equal pay and they deserve the same that a male gets.” [1] It’s worth calling out, for example, that Novak Djokovic, Rafael Nadal, and Roger Federer have each accumulated more than $130M in career prize money. [2] Williams, by contrast, has won ~$95M through her career. [3] And this is despite Williams winning more Singles Major Championships than the three men so far, and being among the greatest athletes of all time. And this is even before we get to the disparities in their sponsorship deals. Clearly, the tennis bodies have a lot more progress to make on the equality front.
I and many others would like to ask you: what new bold steps will your organization and partners take to improve the economic situation for current and future women in tennis?
One suggestion that has been floated many times before is transitioning from a 2-of-3 sets format to a 3-of-5. Wouldn’t this generate more screen time, advertising revenue, career earnings, and sponsorship deals for them? Stacy Allaster, the former CEO of the Women’s Tennis Association, noted that “our players have always said that they are willing to play 3 of 5 sets.” [4] In an interview, Williams herself noted that she “totally could [play best of five]... [It] doesn’t matter to [her]. Best of five, best of seven, whatever.” [5]
But I think it does matter because structural differences in the system can lead to different social and economic outcomes. Right now, young girls and boys get to watch more hours of men’s tennis than women’s tennis for this very reason. So what exactly is preventing the tournament format from changing? Is the switch actually a bad idea? Or is it purely a product of historical tradition? Of course, this would be quite a disruptive proposal. And it will not fix everything by its lonesome. But if it is indeed a good proposal, then it is worth considering.
If sports like tennis are unable to promote equality, what hope do we have in other industries that are far less meritocratic today? I welcome your ideas, thoughts, aspirations, and corrections on these matters. I and others want to know what your organization and partners are doing to make a difference.
Thank you!
Warm regards,
Toby
Sources
[1] U.S. Serena Williams says "it takes time" to address gender pay equality in the sports world:
https://www.cbsnews.com/news/serena-williams-sports-gender-inequality/
[2] ATP Career Earnings.
https://www.spotrac.com/atp/
[3] WTA Career Earnings.
https://www.spotrac.com/wta/
[4] Game, set and sexism in today's tennis:
https://nationalpost.com/opinion/game-set-and-sexism-in-todays-tennis
[5] Serena Williams Is Getting A Raw Deal By Only Playing Best Of Three Sets
https://fivethirtyeight.com/features/serena-williams-grand-slam-us-open-best-of-five-sets/